Commerce Department
OUR DEPARTMENTS
Dr.Vinod C
[email protected]
9745226113
Designation
- Assistant Professor
Department
- PG Dept of Commerce
Educational Qualification
- M.Com. (Double), M. A. (Eco.), B.Ed., PGDMM,
- Ph. D., P. D. F., UGC – NET, J. R. F., S. R. F
Areas of Interest/Specialisation: Finance, Banking, Marketing, Tourism
Courses/subject Taught: B. Com. & M. Com.
- Research Methodology
- QT & Financial Econometrics
- Strategic Cost & Management Accounting
- Management Optimization Techniques
- Income Tax
- Financial Management
- Banking
- Business Mathematics
Field of Research: Finance, Banking, Marketing & Tourism
Guideship Details: University of Kerala Order No. AcEVII/25310/2019 dated 25.01.2020
Experience: Research – 6 years
Research Guide of University of Kerala, Trivandrum
Former Post Doctoral Fellow at Department of Commerce, School of Business Management and Legal Studies, University of Kerala, Kariavattom Campus
Former Research Associate at Kerala Institute of Labour and Employment
Former UGC Project Fellow at PG & Research Department of Commerce, Sree Narayana College, Kollam\
Teaching – 7 years
Worked in Sacred Heart College (Autonomous) Thevara, Kochi as Assistant Professor (UGC FDP Substitute) of Commerce.
Worked in T. K. Madhava Memorial College,Nangiarkulangara as Assistant Professor of Commerce
Industry – 3 years
Worked in State Bank of Travancore
Memberships in Learned Bodies/Societies, If any: Reviewer of Scopus listed journal.
Extension Activities: Research Consultant of Commerce, Management and Social Science research.
Papers Published:
| Sl. No. | Author(s) | Title | Journal | Year | Volume | Page No. |
| 1 | Dr Vinod C. | A study on the effectiveness of Indradhanush plan for Development of Public Sector Banks in India | Think India
(UGC CARE) |
Oct-Dec. 2019 | Vol. 22, Issue. 4 | 5110-5118 |
| 2 | Dr Vinod C. | Development of Sustainable tourism in the state of Kerala through community participation | International Journal of Basic and applied research
ISSN: 2278-0505
|
April 2018 | Vol. 8, No. 4 | 71-77 |
| 3 | Dr Vinod C. | Insolvency and Bankruptcy Code: A clear blueprint for Stressed Assets Management | Management Researcher
ISSN: 2230-8431 |
Jan – Mar 2018 | Vol. XXIV, No.4 | 71-74 |
| 4 | Dr Vinod C. | A comparative study on the performance of Brown label ATMs and White Label ATMs service in the state of Kerala | International Research Journal of Management and Commerce
ISSN: 2348-9766 |
Feb 2018 | Vol. 5, Issue 2, | 15- 24 |
| 5 | Dr Vinod C. | A study on the effectiveness of BHIM App with special reference to the state of Kerala | Journal of Advance Management Research
ISSN:2393-9664 |
Feb. 2018 | Vol. 6, Issue 1 | 112-116 |
| 6 | Dr Vinod C. | Strategic development of ecotourism products in the state of Kerala | Review of Social science
ISSN 0974-9004 |
Jan 2018 | Vol. XIX No. 1 | 103- 112 |
| 7 | Dr Vinod C. | Development of WLAs for financial inclusion – Need of the hour | Management Researcher ISSN:2230-8431 | Oct –Dec. 2017 | Vol. XXIV, No. 3 | 21-25 |
| 8 | Dr Vinod C. | Eco-tourists love strategy model for ecotourism products development | International Journal of Basic and applied research
ISSN: 2278-0505 |
Nov 2017 | Vol. VII, No. XII | 84-90 |
| 9 | Dr Vinod C. | E-CAPS for marketing ecotourism products – A real buzzword strategy | Management Researcher
ISSN:2230-8431 |
April – June 2016 | Vol. XXII, No. 5 | 43-48 |
| 10 | Vinod C. & D.Muraleedharan | Cross selling and ecotourism development: A study on the marketing dynamics | Review of Social Sciences
ISSN 0974-9004 |
Jan. 2014 | Vol. XV, No-1 | 67-74 |
| 11 | Vinod C. & D. Muraleedharan | Conscious Capitalism: a novel strategy for developing community participation in ecotourism industry | Management Researcher
ISSN:2230-8431 |
July.- Sept. 2013 | Vol. XX No.1 | 38-45 |
| 12 | Vinod C. | Community participation and inclusive development in ecotourism projects – An evaluative study | Management Researcher
ISSN:2230-8431 |
Jan.- Mar. 2012 | Vol. XVIII No.3 | 41-48 |
| 13 | D. Muraleedharan & Vinod C. | Community based ecotourism in Kerala – A tool for marketing | Holistic Thought
ISSN: 0975-363X |
Jan.– Dec. 2011 | Vol. X, No. 1 & 2 | 25-30 |
BOOK CHAPTERS & PROCEEDINGS
| Sl. No. | Title with ISBN | Publisher with Place of Publication | Year |
| 1 | Regulatory framework for Asset Management of Public Sector Banks in India: A strategic Analysis (ISBN 978-81-969980-8-0) | Newwin Technologies, Coimbatore | 2023 |
| 2 | Impact of Digitalization on Management of Banking Standard Assets (ISBN 978-81-936576-0-7) Dr Vinod C. | Department of Commerce, Government College, Attingal, Thiruvananthapuram | 2018 |
| 3 | Viral Marketing: A strategic approach in promoting tourism in Kerala (ISBN: 978-93-5104-594-6) (Vinod C., Sarun S.G., & Dr. D. Muraleedharan | Department of Commerce, Government Arts College, Thiruvananthapuram | 2013 |
| 4 | Corporate Governance and CSR practices in Indian Tea Industry: with Reference to Tata Global Beverages Ltd (ISBN 978-93-5254-018-1) (Prasanth S. Pai, Vinod C.) | The Post Graduate Department of Commerce & Research Centre, S. D. College, Alappuzha | 2015 |
Papers Presented
| Sl.No | Title | Organized | National/
International |
Month & Year |
| 1 | Indradhanush 2.0 – A strategic plan for Developing Public Sector Banks in India | Kerala Academy of Social Science & IMK,
University of Kerala Thiruvananthapuram |
National | May 2018 |
| 2 | Inclusive development of financial services: A study on Social banking | Post Graduate Department of Commerce & Research Centre, S.D. College, Alappuzha | National | September 2014 |
| 3 | FDI in Indian Tea Sector | Department of Commerce, School of Business Management and Legal Studies, University of Kerala, Thiruvananthapuram | International | March 2013 |
| 4 | Business opportunities in Indian Tea Industry | Post Graduate Department of Commerce, Govt. Arts College, Thruvananthapuram | National | March 2013 |
| 5 | Cross selling of ecotourism products in Kerala | Department of Travel and Tourism Management, Govinda Pai Memorial Govt. College, Manjewar | National | January 2013 |
| 6 | Financial Inclusion: A Developing practice for Inclusive Development | Institute of Parliamentary Affairs, Government of Kerala and Department of Commerce, Govt. Arts College, Trivandrum | National | March 2012 |
| 7 | Viral Marketing: A strategic approach in promoting tourism in Kerala | Department of Commerce, Govt. Arts College, Trivandrum | National | March 2012 |
| 8 | Recent Trends in E-Marketing | Department of Commerce, Govt. College, Attingal, Trivandrum | National | March 2012 |
| 9 | Business ethics and Ecotourism | Department of Commerce, Govt. College, Nedumangad, Trivandrum | National | February 2012 |
| 10 | Ethical business practices in Eco-tourism product marketing | Department of Commerce, University of Kerala and Indian Accounting Association, Trivandrum | International | November 2010 |
Research Projects Undertaken
UGC Major Project (Project Fellow) in 2010
KILE Master Project (Research Associate) in 2016
Orientation Courses Attended
Completed 30 days Faculty Induction Programme at Central University of Punjab, Bathinda from 4th June 2019 to 3rd July 2019.
Refresher Courses Attended
National Workshop on Curriculum Design and Development organized by Centre for Curriculum Research, Policy and Educational Development, School of Education, Central University of Punjab, Bathinda from 3rd February 2021 to 16th February 2021.
ARPIT Refresher course in Financial Markets and Emerging Business Models organized by HRDC, University of Kerala, Thiruvananthapuram from 1st December 2020 to 31st March 2021 and passed the proctored examination held on 21.08.2021
Refresher course in Business Studies (Commerce, Management) organized by UGC – Malaviya Mission Teacher Training Centre, Goa University from 9th January 2024 to 23rd January 2024
Seminars/Workshops/Trainings Organised
Coordinator: “Horizons of Virtual teaching”, National Webinar Organised by IQAC and Department of Commerce, TKMM College, Nangiarkulangara. May 2020.
Seminars/Workshops/Trainings Attended
| Sl.No | Title | Organized | National/
International |
Month & Year |
| 1 | Indradhanush 2.0 – A strategic plan for Developing Public Sector Banks in India | Kerala Academy of Social Science & IMK,
University of Kerala Thiruvananthapuram |
National | May 2018 |
| 2 | Inclusive development of financial services: A study on Social banking | Post Graduate Department of Commerce & Research Centre, S.D. College, Alappuzha | National | September 2014 |
| 3 | FDI in Indian Tea Sector | Department of Commerce, School of Business Management and Legal Studies, University of Kerala, Thiruvananthapuram | International | March 2013 |
| 4 | Business opportunities in Indian Tea Industry | Post Graduate Department of Commerce, Govt. Arts College, Thruvananthapuram | National | March 2013 |
| 5 | Cross selling of ecotourism products in Kerala | Department of Travel and Tourism Management, Govinda Pai Memorial Govt. College, Manjewar | National | January 2013 |
| 6 | Financial Inclusion: A Developing practice for Inclusive Development | Institute of Parliamentary Affairs, Government of Kerala and Department of Commerce, Govt. Arts College, Trivandrum | National | March 2012 |
| 7 | Viral Marketing: A strategic approach in promoting tourism in Kerala | Department of Commerce, Govt. Arts College, Trivandrum | National | March 2012 |
| 8 | Recent Trends in E-Marketing | Department of Commerce, Govt. College, Attingal, Trivandrum | National | March 2012 |
| 9 | Business ethics and Ecotourism | Department of Commerce, Govt. College, Nedumangad, Trivandrum | National | February 2012 |
| 10 | Ethical business practices in Eco-tourism product marketing | Department of Commerce, University of Kerala and Indian Accounting Association, Trivandrum | International | November 2010 |
Academic Responsibilities Undertaken
External Expert of Ph. D. Pre-submission seminar of Research scholar in Sacred Heart College (Autonomous) Thevara.
Chairman of monsoon Research meet 2020 at Sacred Heart College (Autonomous) Thevara.
Resource Person: Invited talk on the topic financial econometrics organized by Research & Post Graduate Department of Commerce, S. D. College, Alappuzha.
RUSA Research Network Group Member of Higher Education Department.
Research Committee Member of T. K. M. M. College, Nangiarkulangara
UGC NET coaching trainer at Department of Commerce, School of Business Management and Legal studies, University of Kerala, Kariavattom Campus, Thiruvananthapuram
Duties Performed at College
Management of Staff club and Departmental activities (HOD)
College Calendar Compiled and Designed
Mentoring B.Com. and M.Com. Students
Member of IQAC, Research Committee, Website committee, Tourism club, College Research Journal, Sports club, Guidance, Counselling and Placement cell.
Awards/Honours/Patents
UGC Junior Research Fellowship, Senior Research Fellowship and Post Doctoral Fellowship
