Dr. Dayana Sajjanan

Designation

• ASSISTANT PROFESSOR

Department

• COMMERCE

Edu. Qualifications

• M.Com
• M.Phil
• PhD
• JRF&NET

Areas of Interest/Specialisation

• FINANCE

Courses/subject Taught

• UG: COMPANY ADMINISTRATION, BUSINESS STATISTICS, FUNDAMENTALS OF INCOME TAX, AUDITING
• PG: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT, RISK MANAGEMENT AND DERIVATIVES

Field of Research

• BRANDING

Experience

• 7 YEARS 11 MONTHS

Scholarships/Fellowships Obtained

• JUNIOR RESEARCH FELLOWSHIP IN 2008
• MINOR RESEARCH PROJECT IN 2012

Extension Activities

• RESOURCE PERSON ON THE TOPIC RESEARCH IN COMMERCE EDUCATION ON 23RD OCTOBER 2014 AT KERALA UNIVERSITY COLLEGE of TEACHER EDUCATION, TVPM
• VOLUNTEER TUTOR WITH ENGLISH LANGUAGE PARTNERS, NEW ZEALAND 2017.
• CHAIRED A SESSION IN THE SEMINAR “MAKE IN INDIA; PERSPECTIVES ON INNOVATIVE CURRICULUM APPROACHES” ORGANISED BY KERALA UNIVERSITY COLLEGE OF TEACHER EDUCATION, KAYAMKULAM 2016.

Papers Published

2013-2015

• Title: “Study of awareness, perception and satisfaction level of gold bullion investors”, International Journal of Management (IJM), Volume 5, Issue 5, May (2014), pp. 14-24, Journal Impact Factor (2014): 7.2230
• Title: “Perception of consumers towards branded jewellery products of Malabar gold in Thiruvananthapuram city”, International Journal of Management (IJM), Volume 5, Issue 5, May (2014), pp. 14-24, Journal Impact Factor (2014): 7.2230
• Title: ‘‘Problems and prospects of marketing of pet animals in Thiruvananthapuram city, Kerala”, The International Manager-International Journal of Recent Trends in Management, Commerce, Accountancy, Economics, Public Administration, Law and allied researches, Volume 1st , Issue 2nd, April-June 2014,pp 36-42. (ISSN: 2348-9405)
• Title: ‘‘Mounting violation of human rights by cops in Kerala”, Human Rights Education, (ISBN: 978-93-82570-44-8) Hikey Media, Nov 2014, pp54-56.
• Title: “A study on the influence of advertisements on the buying behaviour of gold jewellery consumers’ of Kollam district”, International Education and Research Journal, Vol.1, Issue 5, December 2015,pp.89-92, Impact Factor:1.8992
• Title: “A study on the impact of advertisement and sales promotion on the buying behaviour of gold jewellery consumers’ of Trivandrum district”, International Journal of Academic Research, Vol.2, Issue 4(1), Oct-Dec 2015, pp.97-103
• Title: “customer satisfaction of a few malayalam newspapers in Trivandrum district’’, International Journal of Management and Social Development in Volume 2, Number 3, March 2015.pp19-24. (ISSN: 2348-1919)
• Title: “preference of media in relation to academic achievement among commerce students at higher secondary level in Trivandrum district”, Sai Om Journal of Arts and Education, Vol.2, Issue.6 July 2015. Online (ISSN: 2348-3520)
• Title: “New age gold jewellery consumers’ in the online platform”, Abhinav International Monthly Refereed Journal of Research in Management & Technology, Volume 4, Issue 10 (October, 2015), 25-32.
• Title: “International tourists’ perception on medical tourism in Kerala”, abstract published in International Marketing in Asia Pacific- Issues and Challenges (ICIM) – September 18-19, 2015. (ISBN:978-93-5235-798-7) p.24
• Title: “A study on consumers’ perception about Hercules super bazar and a few retail outlets in Kollam city” South Asian journal of marketing and management research, 2015, Vol.5, Issue 12, Online ISSN: 2249-877X.

2016-2018

• Title: “student police cadets-an effective Kerala based role model for New Zealand schools”, South Asian journal of marketing and management research, Vol.6, Issue.8, 2016, Online ISSN: 2249-877X.
• Title: “NBDT- the hidden treasure in New Zealand for Indian NBFCS” , AJMR: A s i a n J o u r n a l o f M u l t i d i m e n s i o n a l R e s e a r c h, vol 5, Issue 2, Feb. 2016, ISSN:2278-4853.
• Title: “A study on the role of saints in the fundamental battle for justice and human rights”, International Journal of Academic Research, Vol.3, Issue-3(2), March, 2016, ISSN: 2348-7666.
• Title: “Influence of stock market volatility on the retail investors of Kollam a study with special reference to Geojit BNP Paribas Kollam” Vol.7, Issue3, March 2017, Impact Factor: SJIF 2013 5.099 pp23-35.
• Title: “Brand Icons and Brand Selection- A Study on Gold Jewellery Consumers of Selected Branded Gold Jewellery Shops in Kerala”, International Journal of Business and Management Invention (IJBMI),Vol. 7 Issue 6 Ver. I || Jun. 2018 || PP—01-07. ISSN (Online): 2319 – 8028.
• Title: “Factors and brand selection- an investigation of gold jewellery consumers of selected branded gold jewellery shops in Kerala”, International Journal of Recent Scientific Research Vol. 9, Issue, 4(G), pp. 25968-25973, April, 2018,DOI:http://dx.doi.org/10.24327/ijrsr.2018.0904.1967.
• Celebrity Endorsement and post purchase behavior- A study on the gold jewellery consumers of selected branded gold jewellery shops in Kerala , International Journal of Creative Research Thoughts(IJCRT), Volume 9 ,Issue 2, February 2021,ISSN:2320-2882

Papers Presented

2012-2015

• “Correlation between Commerce and Mathematics.” Paper presented in the State Level Seminar on New Perspectives in Teaching of Mathematics (National Year of Mathematics: 2012) organized by Kerala University College of Teacher Education, Kumarapuram, Thiruvananthapuram on 22nd August 2012.
• “Application of Mathematics in Managerial Decisions.” Paper presented in the State Level Seminar on New Perspectives in Teaching of Mathematics ( Ramanujan @125) jointly organized by Kerala State Council for Science and Technology (KSCSTE) and Kerala University College of Teacher Education, Kumarapuram, Thiruvananthapuram on 5th December 2012.
• Role of FDI in Education Sector in India”. Paper presented in the International Seminar on Foreign Direct Investment: The Indian Scenario organized by Department of Commerce, School of Business Management and Legal Studies, University of Kerala, Thiruvananthapuram, Kerala on 23rd and 24th March 2013.
• “Enhancing Savings through Controlled Consumption.” Poster presented in the State Level Seminar on Think-Eat-Save jointly organized by Kerala State Council for Science, Technology and Environment (KSCSTE) and Kerala University College of Teacher Education ,Kumarapuram ,Thiruvananthapuram on 11th June 2013.
• “International Tourists’ Perception on Medical Tourism in Kerala”. Paper presented at Third International Conference on International Marketing in Asia Pacific Issues and Challenges on 19-09-2015 at Coimbatore, TN

2016-2018

• “Significance of Emotional Intelligence in Managerial Decision Making”, paper presented in the Colloquium on Emotional Intelligence organised by Internal Quality Sustenance Cell of Mar Theophilus Training College, Trivandrum, Kerala on 30th January 2016.
• “Role of Brand Icons on the buying behavior of NRI Gold Jewellery Consumers” paper presented in the International Conference on ICIM held on 10&11th November 2017, at GRD School of Commerce and International Business, Coimbatore.
• “Impact of Demonitisation in India”, Paper presented in the International Conference on “Finance and Banking (FIBA-2018)”held on 1st February, 2018, at Sengunthar Arts and Science College, Tiruchengode.

Research Projects Undertaken

• Minor Project-UGC

Orientation Courses Attended

• Attended UGC-Sponsored Orientation Programme (IT-Oriented) conducted by the UGC-Academic Staff College, University of Kerala, Kariavattom, Trivandrum from 01-01-2015 to 28-01-2015.

Refresher Courses Attended

• Attended UGC-Sponsored Refresher Course in Human Rights (Multidisciplinary) conducted by the UGC-Human Resource Development Centre, University of Kerala, Kariavattom, Trivandrum from 06-05-2015 to 26-05-2015.

Workshops/Trainings/Short term courses/Professional Development Courses Attended

• One day workshop on Skill Building in Research organized by Department of Commerce, Sree Narayana College Kollam on 15-03-2018.
• Faculty Development Programme on Effective Teaching using Experiential Learning Methods at GRD Institute of Management on 23-11-2015.
• Five Day National Workshop on E-Content Development organised by IQSC, Mar Theophilus Training College in collaboration with Department of Educational Technology, BharathiDasan University, Thiruchirappalli, Tamil Nadu supported by Kerala State Higher Education Council.
• Participated in the Two Day Faculty Development Programme on Theory Building & Data Analysis in Research organized by A2Z EduLearningHub on 30^th and 31^st July 2021

Academic Responsibilities Undertaken

• Appointed as Question Paper Setter by FMNC, Kollam, Additional Examiner for Degree and PG courses in Commerce, Invigilation Duty of University Exams and Internal Exams, Project Guide of B.com and M.com students, Examiner for conducting Project Viva-Voce of B.com,Member of M.Com Viva -Voce 2016, Stage Manager of the item Cartooning of Kerala University Youth Festival March 2018.

Duties Performed at College

• Member of College Council, Holistic Thought Science, Discipline Committee, College level Monitoring Committee, ED club, Media Club and Performing Arts Club.

Awards/Honours/Patents

• Awarded the Prof.M.O.Mathew Endowment of ACAA Prize for securing highest marks in Research Methodology in M.Phil Commerce at the 74th Founders Day Celebrations of Dr.Rajah Sir AnnamalaiChettiar held on 30-09-2008 at Annamalai University, TN